Company: Published Articles: Technology-2002. How Far Have We Come Since 1996?
by Neil Passey, Director of Marketing & IT, KAMedData.com, Inc
Published in the ASPR Newsletter, Summer, 2002
Well it has been three years since Niels Andersen, President & CEO, KAMedData.com, Inc.
wrote the original ASPR article entitled “Technology: No Matter What We Do, We Can't Escape
It.” For the sake of objective contrast Niels asked me to write this follow-up article.
Of course it goes without saying that cell phones, faster laptop computers, and high-speed
Internet access are prerequisites for success in a competitive recruitment world. The question
is how can we best take advantage of current and emerging technology to help us succeed today
and in the future?
In this article we will identify some of the technology tools available that you should
consider using if you haven’t already. Here’s an overview [with hyperlinks] of what we’ll
cover :
Technology Issues to Consider
Time is money and downtime due to slow or the incompatible hardware will cripple
productivity and cost money. Based on objective industry testing, user surveys and personal
experience, we chose Dell computers as the backbone of our IT function because of their
service and reliability. As we are a high-tech next-generation ASP software development firm
it is critical that our development and testing environment is secure, reliable and flexible.
IT Departments vary, but our minimum specification requirements were as follows:
- Compatibility - industry standard parts so we can upgrade or add peripherals like
printers, scanners, etc from any vendor in the future.
- Service and Support - unconditional return or malfunction policy with same day
replacement
- Speed/Power -1.5MHz processor [faster processing], 256 RAM [more flexibility],
- Portability - wireless connectivity; laptops for all executives
- Storage - we planned space for the future and have automated offsite backup and retrieval
- Security- Military strength 128 bit encryption and strict internal user policies
- Usability - Optical mice [No moving parts], Large, high resolution screens [View
more-less scrolling], ergonomic keyboards [client recommendation!]
- Internet Access - Office: high speed DSL; Home: DSL or Cable [where available]; Hotel:
DSL [where available].
Personal Communication Tools
Staying in touch is a must. Today most all cell phones can send and receive emails. We
combine this with web-enabled iPAQ’s and Palm Pilot’s to manage our calendars, contacts, and
email when out of the office. One-click synchronization ensures everyone has access to the
same information at the same time. These portable devices are becoming powerful enough to
store large amounts of data for instant access.
Selecting The Right Recruitment
Software
There are basically three types of products available in the market today to help manage
the recruitment process and candidate contact.
1. Candidate Database Sourcing Technology Tools.
2. Contact Management Tools
3. The Next Generation (NEXT GEN): Web-Enabled Physician Recruitment Management
Applications
To make comparison easier between the hundreds of generic and healthcare specific products
available, we divided solutions into 2 categories, the PC-based programs and the newer
web-enabled solutions. We will only discuss some of the tools you might want to consider
using, if you haven’t already, the burden of due diligence is on you to find the best and most
useful websites and programs to use [See our
PC-based vs. Web-enabled
Application Comparison Chart after this section].
Here are the tools that you can implement today:
1. Candidate Database
Sourcing Technology Tools.
The first step is getting the initial information on candidates from job banks and database
lists. The next step is actual data migration from these sources into the tool you use to
manage this information. Some make it easier than others! The resources listed below are well
designed and enable the user to search and select specific criteria. Some of these companies
collect more information than others. You need to decide how much and what data is important
to you.
Sources:
- § www.PracticeChoice.com
- § www.MedBulletin.com
- § www.MedCareers.com
- § Trade Journal websites
- § Association websites
- § National list brokers:
- · MMSlists.com
- · Profilesdatabase.com
- · MDDirect.com
- · PracticeMatch.com
- · DMDdata.com
2. Contact Management Tools
These tools primarily focus on organizing and prioritizing basic data that you may have on
a particular candidate. Tracking often includes all related email, fax, phone conversations,
documents, and notes. Many also provide a task, calendar and reminder options. Some of these
applications also provide expense tracking and other useful tools. We’ve identified generic
and physician recruiter specific applications and further broken these categories down to
PC-based and web-based versions.
Sources:
PC-based-Generic:
These applications are installed on your PC and some enable you to have multiple users.
When selecting an application you should also define the extent to which you might want to be
able to customize the product. Some are simple and inexpensive to modify but others are not.
· ACT!; GoldMine; Microsoft Outlook, PCRecruiter
PC-based- Physician Recruiter specific:
There are at least two products available in this category today. The ones identified here
are designed specifically with the recruiter in mind.
· RecruiterMagic; Doc-in-the-Box
Web-based -Generic:
Too many to list, these products can be a valuable tool for those that only require generic
non-healthcare specific features. These products are not specifically designed to provide the
depth and scope you may need as a physician recruiter. See our comparison chart to help you
decide what is best for you.
· SonicRecruit.com, Hire.com, egrabber.com, OfficeClip.com, HotOffice.com, PCRecruiter.com
Web-based-Physician Recruiter specific:
The ability to manage candidate information on the web is the future. Even database
companies are expanding their scope and providing products that have extended their
capabilities for the user to further collect and manage contact information.
· PracticeTrack.com
3.
NEXT GENERATION: Web-Enabled Physician Recruitment Management Applications
Designed expressly for physician recruitment professionals, the next generation of
applications will include complete on-line recruitment process management and training
software. These products will efficiently run an entire recruitment department or enterprise.
Today’s advanced database architecture design allows for flexibility and an unprecedented
ability to customize these applications to meet your desired level of complexity.
These tools will be very comprehensive, incorporating a wide variety of high-end, expert
level features to help you completely evaluate and manage opportunities, candidates, and the
procurement process.
These web-enabled tools will also include:
- § Search options
- § Advanced matching technology
- § Secure unlimited storage and access 24X7
- § User friendly interface for all skill levels
- § Compensation and contract analysis
- § Community profile analysis
- § Demand analysis & need assessment
- § Data upload from existing programs and from candidate database sources
- § Advanced candidate profile management
- § Interview management
- § Multi-user capability from anywhere simultaneously
- § Detailed background and reference check tracking/status management
- § Management reporting capabilities
- § Itinerary management
- § Cost tracking by category
- § Reminders
- § To-do's
- § Calendaring
Sources:
KontactIntelligence.com
Internet Growth
In 1999 experts predicted that by the year 2000, there will be over 50 million people using
the Internet and its 10 million plus World Wide Web (WWW) sites, boy did they underestimate!
The new projections according to Computer Industry Almanac Inc., estimate Internet Users
Will Top 1 Billion in 2005. Wireless Internet Users Will Reach 48% in 2005. The number of
Internet users surpassed 530 million in 2001 and will continue to grow strongly in the next
five years. By year-end 2005 the number of worldwide Internet users will double to 1.12B. An
increasing portion of Internet users will be using wireless devices such as web-enabled cell
phones and PDA's to go online. The wireless devices will be supplemental to PC Internet access
for most users in developed countries.
As you focus in on the areas that can benefit the most from new technology, bear this quote
in mind by Marc Pramuk, IDC senior analyst:
”…we project the worldwide erecruiting services market to reach almost $15.7 billion
by 2006 with a 2001-2006 compound annual growth rate (CAGR) of 40.9%. ……eRecruiting services
demonstrated strong annual growth rates in 2001, despite the slowing economy and reduction
in hiring……. this growth emphasizes the fundamental shift in the recruiting and staffing
services market that identifies erecruiting services as a vital part of how organizations
attract and hire the best candidates for open positions.”
Worldwide eRecruiting Services Forecast, 2002-2006:
This view is collaborated by many industry observers who see significant and continuing
increases in usage of the internet, high-speed accessibility, leaseable software solutions,
and centralized data storage.
CONCLUSION
There is no single solution or application that miraculously solves all issues with a wave
of the magic stethoscope. Plus, the physician recruitment industry is not a static
environment. We are required to keep up with the latest tools available for us to remain
competitive.
Fortunately, companies have emerged that are intimately knowledgeable about the unique
issues associated with specific industries and have created products to solve most of our
needs.
Just as the huge changes made in the past three years have significantly helped us recruit
better candidates, more efficiently and at lower costs, we are excited about the phenomenal
changes we’ll see in the next three.
Technology is improving every conceivable field of business globally, including physician
recruitment. Do not fear change. Reach out and be the executive that grasps these
opportunities.
Do it and stay in the game.
PC-based
vs. Web-enabled Application Comparison Chart
| Issues |
PC-based |
Web-enabled |
| |
|
|
| 24 hour accessibility |
Depends on accessibility from home/on the road
|
Yes. With an internet connection you have live
access. With a backup-to-PC option you have data access anytime |
| multi-user options |
Generally yes. May need to contact IT to create
network from multi-user PC’s in multiple locations. Buy extra licenses. |
Yes. Logon to website and purchase additional
user licenses. |
| secure |
Yes. External access to data may challenge some
IT depts. |
Yes. Most ASP’s have military strength measures
in place and encrypt data the same way banks do to transfer money. |
| installation |
Yes. IT Dept may restrict installation or need to
control process. |
You need a web-browser, e.g. Internet Explorer or
Netscape. |
| upgrades |
Yes. IT Dept may restrict installation or need to
control process. |
Ongoing. Nothing for user to install on PC. |
| scalability |
Yes. IT Dept may need to oversee upgrade or
migrate to larger computers/servers to handle added data or traffic. |
Built-in scalability at multiple locations for
back up and/or growth. |
| cost |
Varies. May have higher up-front costs to
purchase full licenses and in-house server infrastructure. |
Usually lower costs to start and use, but
flexibility of plans enables future flexibility. Pay per user and pay per feature options
are common. |
| version option |
Varies. May have higher up-front costs to
purchase full licenses and in-house server infrastructure. |
Usually lower costs to start and use, but
flexibility of plans enables future flexibility. Pay per user and pay per feature options
are common. |
| flexibility of features |
Depends on program. Some features can be changed
through your PC; you may have to contact the vendor or wait for the next upgrade. |
Usually you pay for only those features you need.
Adding features is usually managed through a web interface. |
| customize |
Some programs encourage 3rd party vendors to
develop add-ons or to customize for a price. |
Varies. Some have the ability to change layout,
colors, fields, options, complexity, etc. |
| training |
Some have extensive help menus and/or manuals.
Custom programs usually require cross-department up-front training to fully utilize product
|
Familiar browser interface and point-click
selection makes for shorter learning curve. |
|