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| February 2011 |
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Part I: Customer Intelligence: Building Strong Provider Relationships In a perfect world, hospital leadership would like to have a perfect and trustworthy loyal exclusive one-on-one professional relationship with not only every physician and mid-level provider (collectively Provider) on their medical staff, but also with every healthcare Provider in the entire service area who could potentially refer business to the hospital. In the book “The Tipping Point” by Malcolm Gladwell, he makes reference to “Dunbar’s number,” a theory stating as humans, we have a cognitive limit as to how many people we can each manage a “social” level relationship with. According to anthropologist Robin Dunbar, "this limit is a direct function of relative neocortex size, and that this, in turn, limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." This number is approximately 150. If each of us has 25 to 50 or so very deep-rooted relationships such as those with loved ones along with a handful of very close friends, we can only manage another 100 to 125 stable inter-personal relationships until we reach our individual limits, If this theory is valid, how does this impact the ability to reach that ideal state of loyalty and trust? Watch for Part 2 in our next ewire or call us at 888.550.0556.
Ki Family Pics
Above, KontactIntelligence team member Mel Weinberger and his wife Andrea on the dance floor at 2010 ASPR party. Below, Ki's John Baltazar chats with Darrin Christensen of CompHealth at ASPR.
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Make it Click with our New Product KiNetics Kinetics: forces that tend to produce activity and change in any situation or sphere of existence KontactIntelligence (Ki) is offering our clients a physician opportunity website design and implementation service that includes a social media plan to augment your traditional marketing methods. Ki can design a fully integrated site to meet your needs and coordinate with your corporate site. Social media, embedded videos, and direct online applications are just a few of the features available. You can even push out opportunities to doctors. This new service also provides search engine optimization (SEO), generates monthly reports identifying search engine rankings and access statistics. Ki will then uses those findings to drive your online strategy to better manage your advertising dollars by targeting opportunities. Full integration creates a bridge between your brand and the Ki application with emphasis on social media. We have branded this process KiNetics.
KiNetics will do away with the disconnect between your main site when searching for or applying to opportunities. Job postings and applications will be seamless through Ki. No other vendor could offer this depth of functionality. Find out how KiNetics can work for you. Call us for a proposal at 888.550.0556. To view the new Florida Hospital physician site go to http://www.floridahospitalphysicianjobs.com/
Send to a Friend If you have a colleague who would benefit from this information, please forward. Thanks for helping us grow the Ki Community.
Upcoming Events Where will KI be first in 2011? Come see us in March at MAPRA in Baltimore.
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