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CEOs Use Metrics to Measure Recruitment Success
Over the past decade, "Metrics" has been the buzzword in many top level conference rooms. "How can we make sure we're getting peak productivity and efficiency out of everything we do?” An astute executive realizes that measurement is necessary for proper management. The old saying, "What gets measured, gets managed" is becoming new again. And, metrics is the means of measurement. What exactly is being measured? Anything and anyone that organizations have invested in. This isn't paranoia; it's a fact of modern business. Today's Healthcare CEOs and Senior Management, like Chief Financial Officers, are incorporating Return on Investment (ROI) Metrics to justify the bottom line. The stakes are high and the financial results of physician recruitment are no exception.
How they go about it may vary, but any model of measurement can justify whether a piece of equipment, employee or entire subsidiary stands or falls. In physician recruitment, management scrutinizes ROI by looking closely at items such as cost per hire, time to hire and site visits per hire, to name a few. This data and the standard it may be judged against are vital criteria in a recruitment department's value and performance appraisal. Staying competitive
has reached new levels. Staying ahead of the curve can give you and your
organization the competitive edge you may need to survive. If Metrics are
here to stay, competitive professionals need to know how they measure up.
Association of Staff Physician Recruiters (ASPR) Meet in Mile High City What better place than a city known for its adventurous spirit and a rich history of prospecting, to host over 250 physician recruitment professionals, than Denver, Colorado? From August 14 through the 17th, industry travelers from across North America converged out west for the 16th annual ASPR meeting, themed as "Polishing Your Crystal Ball for Anticipating Your Recruitment Solutions." Wide open dialogues were generated from topics such as "Asking the Right Interview Questions", "Strategizing to Control Your Destiny", "Harmonizing between Stress and Success," and "Assessing Legal and Regulatory Risks." KontactIntelligence, demonstrating their newest release, physician recruitment software version 3.0, was there, too, and held an Advanced Users Forum for Ki clients and other ASPR members during the extended weekend. The annual KontactIntelligence Technology Visionary Award was presented to Heidi Romero of Banner Health System, Colorado, for her contributions in providing Ki with feedback and suggestions during the extensive release 3.0 development process. Forums, workshops, advanced technologies and fantastic social gatherings made this year's event the focus of summer, 2004. With recruiting season now underway, attendees were inspired to look to the future and next year's event in Charlotte, North Carolina.
Above: The Ki Advanced User Forum Session brought over 30 recruiters together for in-depth conversation and insight. Above right: Sherri Manzanares and Tammy Turner
Above: The Denver Bronco's Mile High Stadium at Invesco Field was ground zero for ASPR attendees to experience the scale and intensity of the playing field at the CompHealth and New England Journal of Medicine sponsored event. Above left: Greg Foster and Steve Shotwell.
Above left: Ki's Neil Passey, Technology Visionary Award Winner, Heidi Romero of Banner Health System, ASPR President Dana Butterfield and Ki CEO Niels Andersen. Above right: Stephanie Vallejo, Richard Wright, Niels Andersen, Kelley Hekowczk, Denise Siemers and Neil Passey. For more event photos, visit Ki's event photo page |
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